Energy efficiency is extremely popular. Most appliances now boast energy efficiency, and there were even some tax rebates for purchasing energy efficient appliances. While energy efficiency is the norm for most people, some feel pressured into getting these products. As a service provider, it’s important to remember how to market energy efficiency so that customers don’t feel forced into something they might not be comfortable paying for. “Consumers claim sustainability is high on their list of priorities, but it’s not always easy to market energy efficiency.”
Marketing Energy Efficiency
Industry Edge writes, “In East Rochester, New York, Mark Barbero, owner of Debbie Supply, a small independent hardware store, finds that his customers are ‘frustrated and discouraged that they are forced into buying energy-efficient products,’ such as light bulbs, because of government mandates. ‘Instead of buying a four-pack for $2.99, now they have to spend $6 apiece for a bulb that won’t be the same light. … The attitude is, If I want to pay $700 a month for my electric, why shouldn’t I? I live in a free country.’”
- Showing people the savings. Giving customers factual information, will make them more inclined to spend money on these products.
- Make customers aware of incentives. If there are government incentives, like tax savings or coupons, let your customers know. They’ll feel better going along with programs when there are savings involved.
- Have classes and workshops. Offering workshops to educate your customers on green products will help them feel like they are making educated choices. Also, having guest speakers gives customers a chance to get to know the people behind the green movement.
For more information on energy efficiency, such as solar panels or energy efficient lighting, get in touch with Tim Kyle Electric today!
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How to Market Energy Efficiency
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About Tim Kyle Electric
Tim Kyle Electric has been delighting our customers with responsive, trusted and professional electrical services since 1986. We provide residential, commercial and solar power services and are experts in our field. Our team of professionally trained employees uphold our core values of honesty, respect and integrity. We are available 24/7 for your electrical servicing needs. Get in touch with us today to discuss your next electrical project.
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